# New Retailer Leads — full content for LLMs (llms-full.txt)

> Concatenated full text of the key pages. Canonical index: https://newretailerleads.com/llms.txt

---

# New Retailer Leads

> New Retailer Leads is a proprietary, daily-updated dataset of newly licensed retailers and regulated businesses across the United States - tobacco, vape, liquor, cannabis, and hemp/CBD, plus emerging regulated categories. Each record is a real, verified, operating business, enriched with the registered owner or operator, street address, license/category type, the date it came online, geocoded coordinates, and a map link. It exists so companies that sell to these businesses can reach new accounts the week they open.

## What it is

- A proprietary, first-party dataset - compiled, verified, and enriched in-house. Not a scraped or recycled list.
- Over 555,000 active regulated businesses tracked nationwide (all 50 states + DC).
- Several thousand newly licensed businesses added every month; the dataset is refreshed daily.
- Each record: business name, street address, city, state, license/category type, the date the business came online, the registered owner/operator, phone, geocoordinates, and a map link. Most records are geocoded; the large majority are matched to a named owner or operator and a phone number.
- Includes a compliance signal: businesses currently flagged with a state suspension or enforcement action.

## Categories covered

- Tobacco, vape / e-cigarette retailers (the core, largest category).
- Liquor / package stores and on-premise licensees.
- Alcohol trade - breweries, wineries, distilleries, importers, and wholesalers (federal TTB permits).
- Cannabis - licensed dispensaries, cultivators, manufacturers, and distributors across CA, NY, CO, MA, IL, OK, CT and growing.
- Hemp / CBD - licensed producers and retailers (state programs + USDA).
- Emerging regulated categories - ketamine clinics, opioid-treatment / methadone programs, licensed psilocybin businesses (OR + CO), and GMP-qualified kratom brands.

## Who it's for

- Distributors, brands, and manufacturers - land new accounts and get product on the shelf the week a business opens.
- POS, payments, and software providers - reach a business before it picks a vendor.
- Age-verification and compliance vendors - every new tobacco/vape/cannabis shop needs it from day one.
- Specialty and malpractice insurers - new licenses require coverage.
- Packaging, lab-testing, security, and staffing suppliers to regulated industries.

## How it's delivered and priced

- Delivery: CSV export, REST API, or webhook (pushed as new businesses come online).
- Plans start at $149/month (Starter); Pro is $399/month (daily feed + owner enrichment); a National/API tier is custom.
- Every plan begins with a free preview of 100 recent records for the buyer's territory and category - no credit card.

## Pages

- [Home](https://newretailerleads.com/): product overview, sample data, pricing, FAQ.
- [Data coverage](https://newretailerleads.com/coverage.html): live coverage of the full dataset — total records, categories, states, and per-category volume plus owner/phone/geocode enrichment, generated straight from the database and refreshed daily.
- [Categories](https://newretailerleads.com/new/): every category and state, one page each — newly licensed businesses by vertical (tobacco/vape, liquor, alcohol trade [breweries/wineries/distilleries], cannabis, hemp, ketamine, methadone, psilocybin, kratom) and by state.
- [Free data - latest openings](https://newretailerleads.com/free.html): a free, weekly-updated sample of the newest regulated businesses to open across the US, by name, city, state, and category, plus aggregate counts and the hottest markets.
- [API docs](https://newretailerleads.com/docs.html): REST API reference (auth, endpoints, filters, CSV, webhooks) for all nine verticals. A Markdown mirror for LLMs/agents is at https://newretailerleads.com/docs.md.
- [Resources & guides](https://newretailerleads.com/resources/): data-backed articles on the newly licensed retail market (how many vape shops / liquor stores open per month, where they concentrate, how to reach them first).
- [Docs](https://newretailerleads.com/docs.html): data dictionary and delivery/API details.

## Key facts (for citation)

- Coverage: United States, nationwide (all 50 states + DC).
- Categories: tobacco, vape/e-cigarette, liquor, alcohol trade (breweries/wineries/distilleries), cannabis, hemp/CBD, and emerging regulated categories (ketamine, methadone/OTP, psilocybin, kratom).
- Size: 555,000+ active regulated businesses; thousands of new openings per month.
- Enrichment: nearly every record has a verified business name; 280,000+ are matched to a named owner/operator, 380,000+ are geocoded with coordinates, and 525,000+ carry a map link. Live per-category coverage at https://newretailerleads.com/coverage.html.
- Freshness: refreshed daily.
- Data type: verified business-firmographic data on commercial and licensed entities; no consumer PII.
- Contact: sales@newretailerleads.com

---

# ===== API REFERENCE =====

# New Retailer Leads — API Reference

A simple REST API over the New Retailer Leads dataset: 556,000+ verified, newly licensed US businesses across nine regulated verticals. JSON or CSV, filterable by territory and category, with real-time webhooks for new openings.

Base URL: `https://api.newretailerleads.com`

## Authentication
Every request requires your API key in the `X-API-Key` header. Keys are per-customer and scoped to your plan's territories and categories. There is no anonymous access and no public bulk endpoint — the dataset cannot be scraped or re-exported.

```
curl https://api.newretailerleads.com/v1/tobacco/entities \
  -H "X-API-Key: YOUR_API_KEY"
```

## Verticals
The `{vertical}` path segment selects a category. All nine are queried identically; your plan controls which you can access.

| Vertical key | Covers |
|---|---|
| `tobacco` | Tobacco & vape / e-cigarette retailers (largest category) |
| `liquor` | Liquor / package stores & on-premise licensees |
| `alcohol_trade` | Breweries, wineries, distilleries, importers & wholesalers (federal TTB permits) |
| `cannabis` | Dispensaries, cultivators, manufacturers & distributors |
| `hemp` | Hemp / CBD producers & retailers (state programs + USDA) |
| `ketamine` | Ketamine clinics & ketamine-assisted-therapy providers |
| `methadone` | Methadone & opioid-treatment programs (OTP) |
| `kratom` | Kratom vendors & GMP-qualified brands |
| `psilocybin` | Licensed psilocybin service centers & facilitators (OR + CO) |

## List businesses
`GET /v1/{vertical}/entities` — returns active businesses, newest first.

Query params:

| Param | Description |
|---|---|
| `state` | Two-letter state code, e.g. `TX` |
| `type` | Category contains, e.g. `vape` |
| `q` | Business or DBA name contains |
| `since` | Only records first seen on/after this date (`YYYY-MM-DD`) |
| `risk` | `true` = only businesses flagged with an enforcement action |
| `format` | `json` (default) or `csv` |
| `limit` / `offset` | Pagination (limit ≤ 1000) |

```
curl "https://api.newretailerleads.com/v1/cannabis/entities?state=CA&since=2026-06-01&limit=50" \
  -H "X-API-Key: YOUR_API_KEY"
```

Response fields: `natural_key`, `first_seen_at`, `licensee`, `dba`, `license_type`, `status`, `address`, `city`, `state`, `zip`, `county`, `owner`, `phone`, `lat`, `lng`, `maps_url`. Add `format=csv` for a flat file.

## New-opening events
`GET /v1/{vertical}/events` — a stream of change events: `retailer_licensed` (new), `retailer_closed`, `status_changed`. Poll with `since`, or subscribe to a webhook to receive them in real time.

```
curl "https://api.newretailerleads.com/v1/liquor/events?type=retailer_licensed&since=2026-06-29T00:00:00Z" \
  -H "X-API-Key: YOUR_API_KEY"
```

## Webhooks
New openings are pushed to your endpoint the moment they are added, with an HMAC signature for verification. Configure target URLs with our team. Payload contains the event type, timestamp, and the verified record (never any sourcing detail).

## CSV export
Add `format=csv` to the list endpoint, or get a recurring scheduled CSV drop. Grab a free 100-row sample to see the shape.

## Errors & limits
Standard HTTP status codes. `401` = missing/invalid key. `403` = key not scoped to that vertical or territory. `429` = plan quota exceeded (retry after the window resets). Response bodies are JSON with an `error` message.

---

Contact: sales@newretailerleads.com · Pricing starts at $149/mo (Starter), $399/mo (Pro).

---

# ===== RESOURCES / GUIDES =====

# How many liquor stores open each month, by state?

Updated monthly from the New Retailer Leads dataset.

About 6,477 new liquor and package stores were licensed across the US
in the last 30 days. Beverage-alcohol licensing is state-run, so volume swings with each state's
process and season — but the national total stays in the thousands every month.

## Top states for new liquor stores

The most new liquor licenses over the last 30 days came from: TX (3,350), NY (2,494), CT (633). These are the markets
where a distributor or brand rep will find the most fresh accounts to open.

## Turning openings into accounts

The window is short. A newly licensed store is stocking shelves and choosing vendors right now.
Beverage distributors, brands, POS and payments providers who show up first — with the owner's name,
the store address, and a phone number — win shelf space before the competition arrives.

---

# How many new vape shops open in the US each month?

Updated monthly from the New Retailer Leads dataset.

Across the United States, roughly 1,024 new tobacco and vape retailers
were licensed in the last 30 days alone. That pace holds fairly steady month to month, which means
tens of thousands of brand-new smoke shops, vape stores, and tobacco retailers come online every year
— each one a business that has to pick suppliers, a POS system, age-verification, and insurance from
day one.

## Where are they opening?

New tobacco and vape openings cluster in the largest, fastest-licensing states. Over the last 30
days the leaders were: TX (621), FL (239), IL (136), KS (10), AK (7). High-population states with active licensing programs turn over
the most new storefronts, but every state adds new shops each month.

## Why it matters if you sell to these shops

A new license is the strongest buying signal there is: the owner hasn't chosen a distributor,
a POS vendor, or an insurer yet. Distributors, brands, payments and age-verification providers who
reach a store in its first weeks land the account before competitors even know it exists.

---

# The fastest way to reach a new retailer before competitors

A short playbook for selling into brand-new storefronts.

Most B2B lead lists sell you scale — hundreds of thousands of businesses, the same ones your
competitors already bought. The problem is that an established store already has its distributor, its
POS, and its insurer. The opportunity isn't size; it's **timing**.

## A license is a buying signal

When a business gets licensed, it is actively choosing vendors — often for the first time. That is
the one moment you can win the account without displacing an incumbent. Across the categories we track,
several thousand regulated businesses are licensed every month, out of a base of over
555,356 active retailers nationwide.

## First contact wins

- **Speed:** reach the owner in the first weeks, not after a quarterly list refresh.

- **Completeness:** a name and address isn't enough — you need the owner and a phone number to
actually make contact.

- **Freshness:** a feed that updates as new licenses are issued beats a static file that's stale
the day you buy it.

That's exactly what the New Retailer Leads feed is built for: newly licensed businesses, enriched
with owner and phone, delivered the week they open.

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